The Power of Marketing

>Discover the power of marketing. Discover what marketing is, how to segment your marketplace, set marketing objectives and marketing strategies, learn how marketing communications works, the promotional tools available to you, marketing tips.

Do you want to know more about the Art of Selling?

Is E-marketing working for you ?

WHAT DO YOU LEARN IN THIS TRAINING ?

This training offers you the opportunity to acquire or increase insight, know-how and skills in the field of;

• evitalize your sales
• learn ways to attract new customers
• learn how to “think customer”
• build customer relationships
• grow customer loyalty
• build stronger brands

Session 1

The Marketing Environment ( micro- and macro environments)

Session 2

Consumer Behavior:

• who is your customer?
• buying behaviors
• buyer decision process

Session 3

Product:

• Marketing Products, Services and Experiences
• New product development
• Product life-cycle

Session 4

Pricing:

• price setting approaches
• new product pricing
• pricing strategies

Session 5

Positioning:

• distribution channels
• retailing and wholesaling
• segmentation / targeting

Session 6

Promotion:

• advertising
• sales promotion
• public relations
• personal selling (sales force)

Session 7

Promotion (cont...):

• E-marketing
• Direct marketing
• building strong brands

HOW DO WE WORK ?

The most important aspect of the training is practice. We dedicate 80 % of the time thereto. The results of the training are therefore directly applicable. Attention for each and every participant is the next characteristic of the training. As a consequence, we train in groups of no more than 12 participants. With tasks based on practice for the periods between the two sections, you immediately apply what you have learned. Needless to say that a professional approach, with the aid of instruction movies, video recordings and text books, form part of the program.

DURATION

The duration of this course is divided in 7 sessions of approximately 3.5 hours.

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*For further information contact us.